Hosted by News/Talk 760 WJR
Presented by: Ford Motor Company Fund
This massive fundraiser all began in 1988, with an idea from Radio Hall of Famer Dick Purtan, to raise funds for The Salvation Army. The event began at just 4-hours and has since grown into a 16-hour event on News/Talk 760 WJR. Since then, the Radiothon has raised more than $32,166,159 for The Salvation Army’s Bed & Bread program.
But, no food would reach those who need it without the generous support of this community during the Annual Salvation Army Bed & Bread Club Radiothon® – the largest single-market, single-day radio fundraiser in the country – with every dollar raised during the event going directly to the program.
That $32 million is thanks to both individual and corporate sponsors rallying around The Salvation Army Bed & Bread program. Organizations like the Ford Motor Company Fund which funded additions to the Bed & Bread fleet, as well as a “Harrison,” a life-size version of The Salvation Army’s animated Jr. Bed & Bread truck to serve the community as well as educate the next generation of donors; Marathon Petroleum Corporation which donates fuel to keep the trucks running daily; and other long time sponsors such as Garden Fresh and Kroger. The Bed & Bread program also enjoys longtime private support from Edsel Ford, and many native Detroit celebrities who call into the Radiothon and pledge their support.
Outcomes are the true measure of our success. How does The Salvation Army help break the cycle of poverty, homelessness and hunger? The answer is found in the stories of those we serve.
Real life stories. The Bed & Bread Club® changes lives on a daily basis. Below are real life stories of individuals who were helped by The Salvation Army through the Bed & Bread Club®.
Video Above. Constance Hargrove is a single mom who lost her job during the economic collapse. Donations to the Bed & Bread Club® help people like Constance get back on their feet and return to independence by providing two things we often take for granted: food to eat and a place to sleep.