The Salvation Army 2012 Red Kettle Campaign Raises record setting total in 84 days

Feb 8, 2013

Generosity of metro Detroiters, corporate partners like Quicken Loans,
allows the nonprofit to meet the need for vital social services

SOUTHFIELD, Mich., (Feb. 8, 2013) – The Salvation Army of Metro Detroit announced today at The M@dison Building in Detroit that it raised $8,303,690.86 through its 2012 Red Kettle Campaign, the largest amount the nonprofit has raised through all previous annual campaigns. The 84 day campaign ran Nov. 9, 2012 through Jan. 31, 2013.

The Salvation Army also received in kind gifts of nearly $1 million during the recent holiday season, including winter coats, hats and mittens, toys, gas cards for seniors, and canned goods and other food items.

“We’re beyond grateful to the people of metro Detroit, as well as the business community, for helping us collect our largest ever Red Kettle Campaign total,” said Major Mark Anderson, general secretary and metro Detroit area commander of The Salvation Army Eastern Michigan Division. “The hunger and homelessness in our community is tremendous and we took a real leap of faith in setting our $8.5 million goal. To surpass last year’s contribution levels and end the campaign just shy of our 2012 goal is gratifying.  It’s been incredible to witness so many companies and residents respond with such generosity to ensure that we can provide the hand up our neighbors will need throughout the coming year.”

Joining The Salvation Army for the announcement was Honorary Red Kettle Co-Chair Ken Holland, General Manager of the Detroit Red Wings and Honorary Red Kettle Corporate Chair Bill Emerson, CEO of Quicken Loans.

Returning for a third year as The Salvation Army’s primary corporate partner, Quicken Loans alone contributed more than $100,000 to the 2012 Red Kettle Campaign. The nation’s largest online home lender, headquartered in Detroit, more than doubled its initial $50,000 donation with a number of activities and friendly competitions involving team members and executives, alike, including:

•    Individual Red Kettle collections among the executive team as well as within Quicken Loans’ Banking Division and its family of companies - One Reverse Mortgage and Title Source.
•    A noontime “Metal in the Kettle” bell-ringing competition in a blustery Campus Martius Park as part of The Salvation Army’s Paint the City Red festivities, involving Quicken Loans top executives: Emerson; Jay Farner, President and Chief Marketing Officer, Mike Lyon, Vice President of Operations, Tim Birkmeier, Vice President of Mortgage Banking and Jeff Eisenshtadt, President of Title Source.
•    One Reverse Mortgage team members donated winter coats, hats, scarves, mittens,  blankets and slippers for local senior citizens.  The largest retail provider of reverse mortgage home loans in America also provided area seniors with 770 gas cards.

•    A company-wide toy drive that brought in 3,000 children’s gifts to stock Christmas toy “stores” at Salvation Army Community Corps Centers throughout metro Detroit.

Quicken Loans also engaged the public in supporting the 2012 Red Kettle Campaign by hosting an online campaign, asking clients if they wanted the company to donate $1 to the Salvation Army" click the link and share it with their friends on Facebook. Online visitors could also donate directly to the Red Kettle Campaign from Quicken Loans Facebook page. The initiative generated more than $15,000 in direct contributions to The Salvation Army.

Quicken Loans team members were also generous with their time, donating well over 150 volunteer hours during the holiday season at Salvation Army Community Corps Centers.

“The Salvation Army is making a real difference in people’s lives. These are difficult times for many individuals and families and The Salvation Army is always there to help,” Emerson said. “Quicken Loans is also dedicated to improving the quality of life for everyone who calls Detroit ‘home,’ and that’s why we support the tremendous work of The Salvation Army. I’m proud of the way our team members embraced the Red Kettle drive. Their generosity is amazing.”

Since 2010, Quicken Loans has contributed more than $250,000 to The Salvation Army Red Kettle Campaign.

Among the other major corporate partners whose contributions pushed the 2012 Red Kettle Campaign to a successful conclusion are:

•    Delphi Automotive – which sponsored a Thanksgiving Day feast for clients at the Masonic Temple.
•    Flagstar – which supported the Red Kettle through its MiFriend-MiCharity Referral and Give and Give a “Like” Facebook Promotions.  Flagstar also encouraged customers to donate through countertop kettles and Angel Trees in its 111 Michigan branches.
•    Little Caesar’s Pizza Bowl – which donated hundreds of game tickets for the enjoyment of individuals and families served by The Salvation Army.
•    Royal Park Hotel – which sold “bricks” for the giant gingerbread house gracing its lobby, with each donation tripled through the support of the David W. Elliott Foundation.

A significant amount of money was collected by bell-ringers at red kettles stationed outside the storefronts of many retailers across the Detroit area throughout the holiday season, including grocery giants Walmart, Kroger and Sam’s Club.

According to Governor Rick Snyder, The Salvation Army is the single largest social services provider outside of state government. Funds raised during the Red Kettle Campaign are the primary financial source for programming The Salvation Army provides. Services include meals, lodging, utility assistance, free legal aid, after school programs, youth programs, drug and alcohol rehabilitation, disaster aid and more, and serves all metro Detroit communities.

About The Salvation Army
Founded by William and Catherine Booth in London, England in 1865, The Salvation Army is a faith-based, non-profit organization dedicated to serving people in need without discrimination. This past year, The Salvation Army of Metro Detroit was involved in providing more than 3.2 million meals and more than 687,000 nights of shelter for the hungry and homeless. The Salvation Army uses $.85 of every dollar raised to provide direct services to people in need each and every day of the year.

For more information about The Salvation Army, visit or call 877-SAL-MICH.

About Quicken Loans Inc.
Detroit-based Quicken Loans Inc. is the nation’s largest online home lender and the country’s third largest retail home mortgage lender. The company closed a record $70 billion of volume across all 50 states in 2012. Quicken Loans generates loan production from web centers located in Detroit, Cleveland and Scottsdale, Arizona. The company also operates a centralized loan processing facility in Detroit, as well as its San Diego-based One Reverse Mortgage unit. Quicken Loans ranked #1 in customer satisfaction among all home mortgage lenders in the United States by J.D. Power and Associates in 2010, 2011 and 2012.

Quicken Loans has ranked among the top-30 companies on FORTUNE Magazine’s annual “100 Best Companies to Work For” list for 10 consecutive years. It ranked in the top-15 of Computerworld magazine’s “100 Best Places to Work In Technology” for eight years in a row, ranking in the top-5 in 2012. The company recently moved its headquarters and more than 7,000 of its 8,000-plus team members to downtown Detroit. For more information about Quicken Loans, please visit, on Twitter at @QLnews, and on Facebook at


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