Kroger sets 50,000-loaf goal to boost nutrition for hungry individuals and families

Shoppers can help provide nutritious bread to feed Michigan’s hungry during Kroger’s 11th annual bread campaign to benefit The Salvation Army Bed & Bread Club. For every 20-ounce loaf of Kroger brand bread customers purchase between May 7 and 14, Kroger will donate one loaf of bread to The Salvation Army. 

According to Rachel Hurst, consumer affairs manager, The Kroger Co. of Michigan, Kroger has set a goal to donate 50,000 loaves of bread to The Salvation Army Bed & Bread program, which provides food and shelter to Michigan’s homeless and hungry. Shoppers may select from among four Kroger brand varieties: honey wheat, round top wheat, sandwich white and round top white at four loaves for $5. 

“Bread contains many of the nutrients required for growth, good health and well-being, including protein, vitamins, minerals and fiber,” Hurst said. “Kroger customers help supply nourishing food to hungry friends and neighbors when they purchase loaves of Kroger brand bread during the campaign.”

Supporters can also donate via their smart phone by texting KROGER to 41444 or online here. For every $5 donated through the text-to-give campaign, Kroger will donate four loaves of bread to The Salvation Army’s Bed & Bread program.

“Bread donated through the Kroger bread drive will help The Salvation Army of Metro Detroit Bed & Bread program provide more than 4,200 meals to men, women and children each day,” said Major Russ Sjögren, general secretary and metro Detroit area commander for The Salvation Army Eastern Michigan Division. “The generosity of metro Detroiters is overwhelming and I encourage the community to help our neighbors who need it the most.”