The world we live in today is far more enveloping and global than it has ever been in the past. Several large corporations can hold a conference call at the same time and place being thousands of miles apart via channels internet chat sites like Skype and Facetime. At a couple swipes to a touch screen smartphone, two people half way across the globe from one another can share a casual conversation. Pictures can be sent worldwide at the simple touch of a button. The point is that the world is shrinking and it’s important everyone living in it realizes and adjusts to it.
This includes non-profit organizations like The Salvation Army. We realize the new type of business class person has an Iphone rather than a pager. They have GPS rather than a map and a laptop rather than a typewriter. Most importantly, perhaps, they are connected with every element of their life through social media. Facebook, Twitter, YouTube, Instagram and many other social networking sites have taken the world by storm and their momentum shows no signs of slowing down in the near future. In today’s world, if your company does not have a presence on social media, it is not likely to have much success.
We realize at The Salvation Army our social media audience is very important. We are increasingly working on keeping our sites up-to-date with the latest and most informative news, entertainment and facts. We understand not everyone has the time to constantly read entire newsletters or company website bios. People want short, concise clips of information that can quickly scroll through on their phones, but not feel like they are missing out on huge chunks of information.
To evolve with the ever changing technological advancements of non-profit social media The Salvation Army will once again introduce the WJR Bed and Bread Club® Radiothon. The tagline for the event on Twitter will be #bedandbread. It will be important to get this tagline trending in an effort to better get out the word about the event and the donation opportunities that will be available to the audience if they so choose to participate.
We all know that once a cause gets rolling on Twitter, it picks up steam quite fast. Plus, it feels like a real accomplishment to know that you were behind a grassroots, social media efforts to help feed less fortunate people. Spreading the word via Facebook, Pinterest and YouTube would also be a huge bonus. So to recap, mark your calendars for February 22, the date of the 26th annual WJR Bed and Bread Club® Radiothon and help make a difference whether it be through social media or it be through standard donations methods. For more information visit: